The Culture Map
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Dunia kerja sekarang makin multikultural. Kita mungkin memiliki bos orang asing, bekerja bersama rekan dari suku dan etnis yang berbeda, dan berbisnis dengan mitra di negara-negara lain. Keragaman budaya yang dihadapi merupakan tantangan baru bagi bisnis zaman sekarang. Ada budaya yang lebih terus terang, lainnya menyampaikan pesan dengan tersirat; ada yang menghargai hierarki, ada juga yang mengutamakan kesetaraan. Ketika orang-orang dari berbagai budaya bertemu, ada potensi timbulnya kesalahpahaman budaya yang bisa merugikan.
Erin Meyer, pakar komunikasi lintas budaya, menawarkan alat untuk memahami keunikan tiap budaya dan cara menjalin kerja sama antar orang dari latar budaya berbeda: "peta budaya" dengan delapan skala untuk menggambarkan bagaimana tiap budaya berkomunikasi, mengevaluasi, membujuk, memimpin, memutuskan, mempercayai, menentang, dan menjadwalkan. Dengan mengetahui posisi tiap budaya di kedelapan skala, kita dapat memandang budaya lain dengan lebih baik serta menemukan cara berinteraksi dengan segala budaya yang akan menguntungkan bagi semua.
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